Ethics in Marketing 1st Edition Solutions
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly matters of corporate social responsibility are part of marketing's domain.Ethics in Marketing�contains 20 cases that deal with a variety of ethical issues such as questionable selling practices�exploitative advertising counterfeiting product safety�apparent bribery and channel conflict that companies face across the world. A hallmark of this book is�its international dimension�along with�high-profile case studies that represent situations in�European North American Chinese Indian and�South American companies. Well known multinationals like Caterpillar�Coca Cola Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing in order to provide students with the necessary theoretical foundation to engage in ethical reasoning.�A decision-making model is also presented for use in the case analyses.This unique�case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other marketing classes.Read more
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