Essentials of Services Marketing 3rd 3rd Edition 9781292089959
Product Edition:3rd Edition
Author: Jochen Wirtz; Patricia Chew; Christopher H. Lovelock
Book Name: Essentials of Services Marketing 3rd
Subject Name: Business

Essentials of Services Marketing 3rd 3rd Edition Solutions

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Essentials of Services Marketing 3rd Edition is meant for courses directed at undergraduate and polytechnic students especially those heading for a career in the service sector whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.Read more

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