Essentials of Marketing Research, Global Edition 1st Edition Solutions
For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles�Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation�author Naresh Malhotra covers concepts at an elementary level deemphasising statistics and formulas. Sensitive to the needs of today�s undergraduates Malhotra integrates online and social media content and provides current contemporary examples that ground course material in the real world.Read more
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