Understanding The Vast And Expanding Field of E-commerce�Laudon�s E-commerce 2017: Business Technology Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change business development and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber Airbnb Instacart and others kick-off the course while preparing students for real-life scenarios.�In the Thirteenth Edition Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today�s tech world. They built in additional video cases for each chapter making the material even more accessible to students as they prepare for their future roles in business.Read more
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