E-Commerce 2016: Business, Technology, Society (12th Edition) 12th Edition 9780133938951
Product Edition:12th Edition
Author: Kenneth C. Laudon, Carol Guercio Traver
Book Name: E-Commerce 2016: Business, Technology, Society (12th Edition)
Subject Name: Business

E-Commerce 2016: Business, Technology, Society (12th Edition) 12th Edition Solutions

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For undergraduate and graduate courses in business.Understanding The Vast And Expanding Field of E-CommerceLaudon�s E-Commerce 2016: Business Technology Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change business development and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber Pinterest and Apple kick-off the course while preparing you for real-life scenarios.�In the Twelfth Edition Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today�s tech world. They built in additional video cases for each chapter making the material even more accessible as you prepare for your future in business.Read more

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