E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.�The market-leading text for e-commerceThis comprehensive market-leading text emphasizes the three major driving forces behind e-commerce�technology change business development and social issues�to provide a coherent conceptual framework for understanding the field.� �Teaching and Learning ExperienceThis program will provide a better teaching and learning experience�for both instructors and students.Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change business development and social issues gives readers a solid framework for understanding e-commerce.Pedagogical Aids Help Readers See Concepts in Action: Infographics projects and real-world case studies help readers see how the topics covered in the book work in practice.Read more
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