Contemporary Advertising: And Integrated Marketing Communications 14th Edition 9780078028953
Product Edition:14th Edition
Author: William Arens, Michael Weigold, Christian Arens
Book Name: Contemporary Advertising: And Integrated Marketing Communications
Subject Name: Business

Contemporary Advertising: And Integrated Marketing Communications 14th Edition Solutions

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Presenting Advertising as it is actually Practiced. Known for its current examples the author's ability to pull from real-world experiences and clear writing style the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry this text presents advertising from the creative stand-point and the authors draw from their industry experience to lend life to the examples. This text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.Read more

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