Consumer Behavior: Buying, Having, and Being Plus MyLab Marketing with Pearson eText - Access Card Package (12th Edition) 12th Edition Solutions
NOTE: Before purchasing check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products you may also need a Course ID which your instructor will provide.�Used books rentals and purchases made outside of PearsonIf purchasing or renting from companies other than Pearson the access codes for Pearson's MyLab & Mastering products may not be included may be incorrect or may be previously redeemed. Check with the seller before completing your purchase.�For courses in Consumer Behavior.This package includes MyMarketingLab��Beyond Consumer Behavior: How Buying Habits Shape IdentitySolomon�s Consumer Behavior: Buying Having and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other especially in the canon of social media and the digital age.�In the Twelfth Edition Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers many of the topics have both professional and personal relevance to students making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as �Dadvertising� �Meerkating� and the �Digital Self� to maintain an edge in the fluid and evolving field of consumer behavior.�Personalize Learning with MyMarketingLabMyMarketingLab is an online homework tutorial and assessment program designed to work with this text to engage students and improve results. Within its structured environment students practice what they learn test their understanding and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.�0134472470 / 9780134472478 Consumer Behavior: Buying Having and Being Plus MyMarketingLab with Pearson eText -- Access Card Package�Package consists of:0134129938 / 9780134129938 Consumer Behavior: Buying Having and Being0134149556 / 9780134149554 MyMarketingLab with Pearson eText -- Access Card -- for Consumer Behavior: Buying Having and BeingRead more
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