Consumer Behavior: Buying, Having, and Being (12th Edition) 12th Edition Solutions
Consumer Behavior: Buying Having and Being covers what happens before during and after the point of purchase. It investigates how having or not having certain products affects our lives especially in the canon of social media and the digital age.In the 12th Edition up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.Read more
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