Consumer Behavior: Buying, Having, and Being (11th Edition) 11th Edition Solutions
&>For undergraduate and MBA courses in consumer behavior.�Solomon goes beyond the discussion of why people buy things and explores how products services and consumption activities contribute to shape people�s social experiences.�This program will provide a better teaching and learning experience�for you and your students. Here�s how:Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.Help Students Apply the Case to the Chapter�s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter�s contents.Keep your Course Current and Relevant: New examples exercises and research findings appear throughout the text.�Note: You are purchasing a standalone productMyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 .�MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.�Read more
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