Consumer Behavior 12th Edition 9780077645557
Product Edition:12th Edition
Author: Hawkins, Del I./
Book Name: Consumer Behavior
Subject Name: Business

Consumer Behavior 12th Edition Solutions

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Consumer Behavior: Building Marketing Strategy provides students with a usable strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can with practice be used to develop sound marketing strategy. As a consequence the text integrates theory strategy-based examples and application.Read more

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