For undergraduate and graduate consumer behavior courses.�The text that set the standard for consumer behavior study.�Consumer Behavior explores how the examination and application of consumer behavior is central to the planning development and implementation of marketing strategies.�This program will provide a better teaching and learning experience�for you and your students. Here�s how:Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategiesGlobal Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing.Keep Your Course Current and Relevant: New examples exercises and research findings appear throughout the text.�Note: You are purchasing a standalone productMyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133131033/ISBN-13: 9780133131031. That package includes ISBN-10: 0132544369/ISBN-13: 9780132544368 and ISBN-10: 0132552000/ISBN-13: 9780132552004.�MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.�Read more
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