Bundle: Marketing 2016, Loose-Leaf Version, 18th + LMS Integrated MindTap Marketing, 1 term (6 months) Printed Access Card 18th Edition Solutions
Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging reader-friendly presentation. This popular proven text helps students develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies along with practical applications and real-world examples including up-to-date material on social networking digital marketing social and environmental responsibility globalization entrepreneurship and marketing in times of transition. The current edition also features a new chapter on managing services and branding a new section exploring the importance and uses of Big Data updated learning objectives and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for students of all backgrounds and interest levels MARKETING 2016 is an essential resource for classroom and career success.Read more
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