A concise presentation of marketing research fundamentals.�Basic Marketing Research uses an Excel add-in software for data analysis an integrated case and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.�The ISBN above is just for the standalone book �if you want the book/IBM� SPSS� 18.0 Integrated Student Version you shoud order the ISBN listed below.�0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM� SPSS� 18.0 Integrated Student Version PackagePackage consists of0132151715 / 9780132151719 IBM� SPSS� 18.0 Integrated Student Version0135078229 / 9780135078228 Basic Marketing Research with Excel�.Read more
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