Basic Marketing Research (with Qualtrics Printed Access Card) 8th Edition 9781133188544
Product Edition:8th Edition
Author: Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter
Book Name: Basic Marketing Research (with Qualtrics Printed Access Card)
Subject Name: Business

Basic Marketing Research (with Qualtrics Printed Access Card) 8th Edition Solutions

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Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown Suter and Churchill know that for a marketing textbook to be effective students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place from study tools to updated content to an easy-to-read writing style. Plus in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.Read more

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