The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything 15th Edition Solutions
Fully revised and expanded for the first time in a decade this is Guy Kawasaki's classic bestselling guide to launching and making your new product service or idea a success.Whether you're an aspiring entrepreneur small-business owner intrapreneur or not-for-profit leader there's no shortage of advice on topics such as innovating recruiting fund raising and branding. In fact there are so many books articles websites blogs webinars and conferences that many startups get paralyzed or they focus on the wrong priorities and go broke before they succeed.�The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic essential guide for anyone starting anything.� It�s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media crowdfunding cloud computing and many other topics.�Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier cheaper and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.�The Art of the Start 2.0 will show you how to effectively deploy all these new tools.� And it will help you master the fundamental challenges that have not changed: building a strong team creating an awesome product or service and facing down your competition.�As Guy likes to say �Entrepreneur is a state of mind not a job title.� His book will help you make your crazy ideas stick through an adventure that's more art than science � the art of the start.Read more
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