Advertising Research : Theory and Practice (Custom) 2nd Edition Solutions
In order to become a successful advertising professional it�s important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy target audiences and creativity in a complex consumer and media environment.KEY TOPICS: The Nature and Process of ResearchResearch EthicsSecondary ResearchSamplingCollecting Qualitative InsightsFocus GroupsAnalysis of Qualitative DataData Collection through Observation: Human and AutomatedData Collection through Observation: BiometricsSurvey ResearchMeasurementAsking QuestionsQuestionnaire DesignExperimentsQuantitative Data Analysis: Descriptive StatisticsQuantitative Data Analysis: Inferential StatisticsSegmentationBrand MapsConcept and Benefit TestingPost-Production Advertising Testing and OptimizationPresenting ResearchMARKET: For professionals looking to increase their advertising knowledge and skills.Read more
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