Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition Solutions
Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS 9th Edition discusses all aspects of marketing communications from time-honored methods to the newest developments in the field. Delivering the fundamentals you need the text focuses on advertising and promotion including planning branding media buying sales public relations and much more. Emerging topics get special attention in this edition such as the enormous popularity of social media outlets online and digital practices viral communications and personal selling along with all of their effects on traditional marketing. Revised to make ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS 9th Edition the most current I.M.C. book on the market chapters address must-know changes to environmental regulatory and ethical issues as well as Marcom insights place-based applications privacy global marketing and of course memorable advertising campaigns.Read more
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