Advertising, Promotion, and other aspects of Integrated Marketing Communications (MindTap Course List) 10th Edition Solutions
Explore all aspects of marketing communications from time-honored methods to the newest developments in the field backed by the latest research data and analytic techniques with one of today�s leading IMC texts ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS 10E. With emphasis on the fundamentals and practices you need this edition focuses on advertising and sales promotion planning branding consumer behavior media buying public relations packaging POP communications and personal selling. You explore emerging topics such as today�s popularity of apps social media outlets online and digital practices and viral communications as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental regulatory and ethical issuesMindTap Insights Onlineplace-based applicationsprivacyglobal marketing and memorable advertising campaigns.Read more
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