You have just begun a new job as a media planner for a
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You have just begun a new job as a media planner for a new automobile model from General Motors. The media planning se
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You have just begun a new job as a media planner for a new automobile model from General Motors. The media planning sequence will begin in four months, and your media director asks you what data and information you need from the media research department. What sources should you request? How would you use each of these sources in the planning function?.
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