You are the media planner for an agency handling a sma
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You are the media planner for an agency handling a small chain of upscale furniture outlets in a top-50 market that co
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You are the media planner for an agency handling a small chain of upscale furniture outlets in a top-50 market that concentrates most of its advertising in the Sunday supplement of the local newspaper. The owner is interested in using new media to reach its upscale target market. What would be your recommendations to the furniture store owner?
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