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u05a1 Response Analysis Complete this professional challenge assignment in which you analyze data from a revision of the survey fielded in June, 2002. The survey once again was given to a random sample of concertgoers attending a free concert, since the free concert seemed to be a good awareness-building tool. Not all the original questions were asked; the data file contains the data from those that were. Prepare an analysis of the data. You may create any tables or cross tabulate any information you think is appropriate. Your data compilation must include at least one ANOVA or regression analysis (feel free to include more). Submit the data tables and charts that you have created. Feel free to use any of the Excel functions to construct the information most helpful to the orchestra. As you start this part of the professional challenge, be sure to review the data files to ensure that they do not contain errors. If you find problems in the data itself, decide how to handle these appropriately. An analysis of the data is not required this week; that is part of your Week 6 activities. The assignment due this week includes tables copied to a Word document, as well as general commentary on any adjustments you may have made to the data tables themselves and how or why these were made. Resources â€¢ ? Response Analysis Scoring Guide. â€¢ ? Marketing Research Professional Challenge Project Description and Scoring Guide. â€¢ ? The Vancouver Symphony Orchestra Case, pages 504â€“510 from the course text. The website to view the Case Study for The Vancouver Symphony Orchestra is - http://www.wiley.com/college/kumer/047141235x/case/part3.pdf
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