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Total quality is the key to value creation and customer satisfaction. Marketing managers have two roles to play in a quality-centered company. First, they must participate in formulating strategies and policies to help the company win through total quality excellence. Second, they mustÂ¬Â¬Â¬ ________.
a. participate in cross-functional team building
b. deliver marketing quality alongside production quality
c. define customer requirements during the innovation stage of the product life cycle
d. set expectations both internally and externally
e. work closely with the sales team to create a dynamic sales message
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