The consumer decision process varies by purchase for e
Question and Solution
The consumer decision process varies by purchase for each individual. Compare and contrast the consumer decision-makin
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The consumer decision process varies by purchase for each individual. Compare and contrast the consumer decision-making process you go through in buying gas for your car with the purchase of a new home entertainment system. How are the processes similar and how are the two purchase decisions different? Why do you think they are different?
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