Suppose you introduced a new consumer food product and
Question and Solution
Suppose you introduced a new consumer food product and invested heavily both in national advertising (pull strategy) a
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Suppose you introduced a new consumer food product and invested heavily both in national advertising (pull strategy) and in training and motivating your field sales force to sell the product to food stores (push strategy). What kinds of feedback would you receive from both the advertising and your sales force? How could you increase both the quality and quantity of each?
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