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Polar Inc. and ILEN are the two largest companies that produce and sell database software to
telecommunications service providers (e.g., Verizon, Deutsche Telecom). They each have been
negotiating to buy DSOFT, the third largest company in the telecommunications database software market. Polar currently has 50% of the world market for telecommunications database software, ILEN has 35%, DSOFT has 10%, and there are several smaller companies that share the remaining 5% of the market for telecommunications database software. Financial and market analysts at Polar have estimated the value of DSOFT to be $300 million in net worth.
Throughout the preliminary negotiations, DSOFT has made it clear that they will not accept a purchase offer below $200 million. Joshua Pratt, the CEO of Polar, figures that acquiring DSOFT will make Polar the dominant player in the industry as Polar wouldthen have 60% of the market. In addition, Joshua knows that DSOFT has been developing a new product that has tremendous earnings potential. Joshua has estimated that the new product would increase the net worth of DSOFT by an additional $300 million with probability 50%, by an additional $150 million with probability 0.30, or have no impact on net worthwith probability 0.20.
To simplify matters, Joshua has decided to consider three possible strategies regarding the possible purchase of DSOFT: (i) Make a â€œHighâ€ offer of $400 million; (ii) make a â€œlowâ€ offer of $320 million; or (iii) make no offer at all. If he pursues this third strategy (making no offer), Joshua is certain that ILEN will buy DSOFT. If Polar makes an offer to DSOFT (either a â€œhighâ€ or a â€œlowâ€ offer), Joshua figures that ILEN will increase the offer further. He is uncertain about what ILEN will offer in this case, but he has made the following intelligent estimates of possible outcomes: ILEN would increase Polarâ€™s offer by 10% with probability 0.30, by 20% with probability 0.40, or 30% with probability 0.30. If ILEN were to make such an offer, Joshua would then need to decide whether he would make a final offer to DSOFT. His thinking is that after ILEN makes a counter offer, Polar would either withdraw from the bidding, match the counter-
offer, or make a final offer at 10% above ILENâ€™s counter offer. If Polarâ€™s offer and ILENâ€™s
offer are identical, Joshua estimates that the probability that DSOFT will accept Polarâ€™s final offer is 0.40; however, if Polar counters with an offer which is 10% higher than ILENâ€™s offer, Jacob estimates that DSOFT will accept Polarâ€™s final offer with probability 0.60.
a)Structure Polarâ€™s acquisition problem as a decision tree.
b)Solve (using EMV criteria) for the optimal decision strategy for Polar.
c)What is the EMV for this decision?
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