Mission statements vary widely from one company to ano
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Mission statements vary widely from one company to another. Why is one mission statement better than another? Using Ca
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Mission statements vary widely from one company to another. Why is one mission statement better than another? Using Campbell's questions in Strategy Highlight 12 as a starting point, develop criteria for evaluating any mission statement. Then do one or both of the following exercises: Evaluate the following mission statement of Celestial Seasonings. How many points would Campbell give it?
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