Linda and Larry's Homemade Inc. has received much favo
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Linda and Larry's Homemade Inc. has received much favorable press for its Rainforest Crunch cookies. It uses official
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Linda and Larry's Homemade Inc. has received much favorable press for its Rainforest Crunch cookies. It uses official rain forest nuts and berries and all natural ingredients. They send a percentage of profits to children's charities from both their lines. However, their second cookie line, called TNT Garcia, contains sulfur dioxide, questionable preservatives, economy fillers, and pork lard instead of butter like the top line offers. What are the ethical and financial problems this firm might face when customers realize their products offer quite different (but legal) quality ingredients yet all go under the name of Linda and Larry's Homemade? As an MBA graduate, what advice would you give Linda and Larry on their two cookie product lines and company image? 500 words or more and references
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