92 % (827 Review)
Identifying suitable market segments and selecting targets are critical to the success of any marketing plan. As Jane Melodyâ€™s assistant, youâ€™re responsible for market segmentation and targeting. Look back at the market information, buyer behavior data, and competitive details you previously gathered as you answer the following questions.
?c Which variables should Sonic use to segment its consumer and business markets?
?c How can Sonic evaluate the attractiveness of each identified segment? Should Sonic market to one consumer segment and one business segment or target more than one in each market? Why?
?c Should Sonic pursue full market coverage, market specialization, product specialization, selective specialization, or single-segment concentration? Why?
Next, consider how your decisions about segmentation and targeting will affect Sonicâ€™s marketing efforts. Depending on your instructorâ€™s directions, summarize your conclusions in a written marketing plan or use Marketing Plan Pro.
Market segments are distinct as business clusters of customers whose choices and inclinations with respect to an industry’s production are comparatively standardized. A perfect consumer segment meet.
Your answer will be ready within 2-4 hrs. Meanwhile, check out other millions of Q&As and Solutions Manual we have in our catalog.