Each of the four products, services, or programs in qu
Question and Solution
Each of the four products, services, or programs in question 1 has substitutes. Respective examples are (a) A ham and
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Each of the four products, services, or programs in question 1 has substitutes. Respective examples are (a) A ham and egg breakfast, (b) Regular tennis shoes, (c) Taking a bus, and (d) A department store. What consumer benefits might these substitutes have in each case that some consumers might value more highly than those mentioned in question 1?
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