Describe the concepts of role theory, script theory and
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Describe the concepts of role theory, script theory and theatricalperspective. Explain how they help to provide insights
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Describe the concepts of role theory, script theory and theatricalperspective. Explain how they help to provide insights into consumer behaviour during the service encounter. Make sure you refer to relevant to academic concepts in your essay , and that it is properly referenced according to the Harvard method. Use examples from the real world of marketing to illustrate your understanding of the concepts
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