Assignment Type: Discussion Board Deliverable Length: 4-5 paragraphs Points Possible: 65 Due Date: 6/27/2010 11:59:59 PM CT THE MARKETING MIX: VALUE ADDED This week we begin to focus on the marketing mix and marketing mix planning begins with developing an offer that brings value to customers. At the heart of this offer is your product/service. MAIN DISCUSSION POST: Due by Sunday Using the product/service you selected in Week 1 and the marketing strategy you developed in Week 2, complete the following: Identify the type of product/service (convenience, shopping, specialty, unsought - see page 201) and explain in your own words what marketing considerations need to be made for your product/service based on this product classification. Determine the most important decisions you will make in developing your product/service compared to your competition (product attributes, branding, packaging, labeling, product, support, service. Explain how this supports your marketing strategy. It has to be in your own words MY PAPER IS ON NUTRITIONAL LABELS AMERICAN HEART ASSOCIATION.
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