1. Compare the brand personality of Zipcar to that of
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1. Compare the brand personality of Zipcar to that of Avis or Hertz. 2. How would you describe the psychographic profi
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1. Compare the brand personality of Zipcar to that of Avis or Hertz. 2. How would you describe the psychographic profile of a typical Zipster? Zipcar rents cars by the hour. The company has established a brand culture that emphasizes its commitment to easy transportation options for urban life.
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